So, we kicked off the BIOME release to the UK crowd with some hype on our socials, getting everyone to hop on our mailing list. Then, when it was go-time for ordering, we shot out emails to our list, sneaking them the link to our secret BIOME Homepage where they could snag their pair. It's all about who gets there first!
And hey, this is just the start. More launches are on the horizon, and eventually, BIOME will become a staple in our product lineup!
